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Archives: Happenings

A specialized tasting festival showcasing small-production and emerging wineries, many without traditional tasting rooms. It attracts serious wine enthusiasts and provides discovery-oriented travel programming.

Archives: Happenings

A multi-day celebration of temporary sand art and beach creativity in Pismo Beach. The event is visually engaging and supports family travel during a quieter coastal season.

Archives: Happenings

A hometown holiday parade through downtown Paso Robles with illuminated floats and community participants. It is a strong family event and complements the broader Paso holiday season.

Archives: Happenings

A countywide dining promotion encouraging residents and visitors to explore participating restaurants during the winter. The campaign is useful for cross-property offers, prix fixe menus and culinary itineraries.

Archives: Happenings

A tasting event focused on uncommon and alternative grape varieties grown in Paso Robles. Educational sessions and a grand tasting attract adventurous wine consumers and industry participants.

Archives: Happenings

A coastal tasting event highlighting local restaurants, wineries and hospitality businesses. It encourages spring weekend travel and offers direct partnership opportunities for nearby operators.

Archives: Happenings

A family-oriented downtown celebration featuring food, vendors and entertainment with a strawberry theme. It brings strong daytime foot traffic to the Arroyo Grande Village.

Archives: Happenings

A downtown festival celebrating local olive oil, lavender products, growers and artisans. Its daytime format complements wine-country visits and family-friendly spring travel.

Archives: Happenings

A free community festival featuring live music, food, vendors and family activities in Grover Beach. It provides broad local reach and supports South County weekend traffic.

Archives: Happenings

A community car show bringing classic and specialty vehicles to the Arroyo Grande area. It appeals to families and drive-market visitors while supporting local restaurants and shops.